Influencer Melani Sanders Jokingly Created the 'We Do Not Care Club.' It Sparked a Movement (Exclusive)

Instagram influencer Melani Sanders was sharing humorous and relatable reflections on marriage, motherhood, and perimenopause when she launched the "We Do Not Care" Club in May of last year. In each post, Sanders lists things she has stopped worrying aboutsuch as wearing bras, looking perfect, or cooking dinner.

The posts quickly struck a chord with women worldwide, earning Sanders over 2 million followers and recognition as PEOPLEs 2025 "Creator of the Year."

On May 13, Sanders, a Florida-based mom of three boys, posted from her car in a grocery store parking lot to introduce the WDNC club. She explained she was wearing a "too-small sports bra," but didnt care, inviting her followersparticularly those experiencing perimenopause, menopause, or postmenopauseto share their own "we do not care" moments.

The response was massive: her first post received 200,000 likes, and tens of thousands of women shared their own experiences. Comments included things like, I do not care that I have a cactus growing on each of my legs, and I do not care that I skipped making breakfast this morning. They have hands too.

Sanders, 45, credits humor and honesty for helping her navigate perimenopause after a partial hysterectomy in 2024, a period marked by insomnia and depression. She never expected her playful concept to evolve into an international movement.

Today, Sanders boasts 2.1 million followers, including celebrities such as Sharon Stone, Halle Berry, and Ashley Judd. She is also writing her first book, The Official We Do Not Care Club Handbook, due for release on January 16, 2026, and has partnered with Midi Health, a virtual care clinic focusing on perimenopause and menopause.

Her WDNC posts continue weekly, often featuring candid humor: "We do not care about separating laundry by color," or "We do not care about hurting younger generations' feelings." She has even included posts addressing partners of women navigating menopause, sharing moments of humor and honesty about relationships and intimacy.

The rapid growth of the club initially overwhelmed Sanders. She recalls feeling imposter syndrome, but eventually embraced her new role as a relatable voice for women. "I just had to go through the tears, the fears, and accept that this was meant for me," she says.

Looking ahead, Sanders hopes to organize real-life gatherings for WDNC members. She envisions intimate retreats where participants can relax without makeup, with spaces like a "rage room" to vent freely and a writing room for private expression, fostering a judgment-free environment.

She highlights the clubs deep sense of community: "If one of us struggles, we all understand. Its a place of acceptance and support for every woman."

Author: Noah Whitman